Hi Greg, Expert Shopify Developer here :)
Gone through your site and there are few apps that I know & have integrated before to automate triggered event emails and regarding market segmentation we need to discuss few things before and then we can plan a strategy accordingly.
Also, there are few good suggestions regarding your site that might help you further.
Once get in contact will share my portfolio, let me know your thoughts via mail.
E - anjani(at)softgrid(dot)in
Best Regards,
Anjani
