I definitely DON'T need the changes to do business, but I'm a GUI/UI freak and BOLD's terrible options menus drive me nuts. I want my users to have a completely obvious, smooth KISS experience as they checkout.
That would be UX (user experience design) . Which can be a touchy thing to hand off of to someone cheap whose main task is simply coding. It's like when a client ask's to make the logo bigger designers have to pushback and find if there's a reason the client simply lacks the words to express some issue with branding.
In your context an example is: the gdoc's mockup "desired look" needs to be taken as structural guideline for the form not a 1-to1 visual implementation, this is to avoid the stylistic issues in the mockup. FYI: unavailable combinations must be addressed.
I do agree that default forms in themes|apps set a prettly low bar experience-wise and there is a value in better GUI it's just wicked hard to fix the price for a general audience that's lower than $50/hr. This does have me wondering if any a/b testing services could handle the case of custom product forms.
it's jersIED. They often just hear jersey.com.
With odd names it's pretty common to secure mispellings of your domain to avoid spammers|ad-squatters, jerseed.com,jerzeed.com,jerseyed.com etc. and some other tlds like .net,.org. This does get pricey so the first thing to do really is start the trademark process.
Also customizations ~=~ tweaks which can help with searches for services, i found a few old links so far but thier defunct now /shrug.