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Raul commented on Creating a webhook to export customer data (feed - automated)

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Hi Sarah,

Definitely, that customer info can be exported to your 3rd party email platform. The question now is, at what point are you retrieving that information from the customer?

Normally a customer can opt-in to the newsletter in the checkout process. In that situation, a order related webhook would be the ideal solution.

The 'customer enable' webhook could work if you're making users create their own accounts and you want them to opt-in to the newsletter at that point in time. Note that this isn't provided by default in a Shopify store, and requires some liquid customization to get the opt-in information at that point.

So, to summarize, you'll be able to do what you want, and the right webhook to use will depend on your specific use case.


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